Relevant sub-niches
Online stores, direct-to-consumer brands, marketplaces, consumer products, retail services and shopping tools.
E-commerce & Retail
creator research.
Source creators who can show products in context and speak to shoppers relevant to the brand.
Creators who fit
the actual brief.
Source creators who can show products in context and speak to shoppers relevant to the brand.
For retail campaigns, look for creators who demonstrate products in context through styling, try-ons, unboxings, comparisons or repeat-use content. Consider the category, price point, audience geography and whether the creator's usual format gives the product a natural role.
How we evaluate fit
Review the creator's content style, audience shopping interests, product category fit and whether the proposed format can demonstrate the product honestly.
Creator formats
Product demonstrations, unboxings, shopping guides, affiliate content and UGC sourcing.
Research built around
your audience.
YouTube · TikTok · Instagram · Other relevant creator platforms
Separate creators suited to discovery from those who can answer practical purchase questions. Keep product availability, shipping regions and any required usage rights in the brief so the shortlist supports the actual retail campaign.
- Campaign-specific creator criteria
- Profile and content relevance review
- Organized lead sheet and research notes
- Outreach support when requested
Let's define your creator criteria.
For a campaign in E-commerce & Retail, share the audience, offer and outcome you need. We'll use that brief to set practical creator qualification criteria.