Creator research
Niche, platform, audience and content-fit research with reviewable selection criteria.
Explore research ↗For marketing & influencer agencies
A specialist white-label partner for creator research, verified lead sourcing, outreach and campaign coordination — built to work alongside your agency, not compete with it.
The agency reality
Agency workloads move in waves. A new client, overlapping campaigns or a short deadline can stretch the team responsible for creator discovery and communication.
Online Family can support defined parts of that workflow so your account team can stay focused on strategy, client relationships and campaign direction. We agree the scope, criteria, handoff format and communication process before work begins.
Where we can plug in
Choose a focused workstream or combine services around a campaign brief. Every engagement is scoped before delivery.
Niche, platform, audience and content-fit research with reviewable selection criteria.
Explore research ↗Creator profiles, public business contact details and structured lead sheets.
Explore lead sourcing ↗Personalized first contact, follow-up tracking and organized reply handling.
Explore outreach ↗Creator status tracking, next steps and handoffs across agreed deliverables.
Explore coordination ↗A working relationship
No vague retainers or assumed capacity. We define the work first, then agree how the teams collaborate.
Share the client context, target creator profile, platforms, geography, exclusions and expected output.
Confirm deliverables, turnaround expectations, review points, communication channel and commercial terms.
Work against the approved criteria, document progress and flag questions early.
Deliver organized outputs with status notes and agreed next steps for your team.
Confidentiality first
White-label expectations, access to client information, permitted communication and confidentiality requirements should be agreed in writing before a project starts.
We do not publish client names, logos, campaign details or results as proof without permission. If your agency requires an NDA or a specific data-handling process, raise it during scoping so the arrangement can be reviewed before access is shared.
Read our privacy policy ↗Have overflow work?